Reminder advertising at its finest

At LaGuardia last Saturday, I saw a man (probably in his late 40s) boarding my flight to Miami. He was carrying a large, yellow tote bag with the Valtrex logo on both sides. He could have been a self-assured doctor that needed more luggage at the last minute, or maybe he was simply a clueless guy who got this bag from someone. Either way, he was doing a hell of a job keeping herpes top of mind.